Huggies Diaper Care Tool Assessment
Diaper Rash Relief Tool made simple for parents and babies.
Client
Huggies North America
Role
UX Designer, UX Researcher
Deliverables
Qualitative Research, Interviews, User Testing, UI Screens, Iterative Design
Context
America's Disposable Diapers
Huggies is one of the many brands owned by Kimberly-Clark and has been the world's leading distributed diaper & wet wipe products for premature babies, newborns, and infants.
Problem Scenario
parents don't understand their child's rash and how to treat it
Previous research reveals that the lack of understanding rashes and inadequate treatment resources can endanger the child's health, cause discomfort, spread infections, and disrupt daily routines for parents.
Goal
Build a Care tool from scratch
Our goal is to create an interactive tool that will educate, recommend, & provides resources for parents managing diaper rash.
Impact & Metrics
85%
new parents found the assessment tool very helpful and informative
92%
found it simple and easy to navigate
250+
parents have tested the tool
Unmoderated Testing
In response to this study, I conducted and engaged in a series of user testing with a senior UX researcher to gain a better understand of how parents are feeling, their behavior, and needs.
First Time Parents
In response to this study, I conducted and engaged in a series of user testing with a senior UX researcher to gain a better understand of how parents are feeling, their behavior, and needs.
Analysis
Finding a solution that aligns with user needs and business goals
I asked myself several "How Might We" questions based on the three problem spaces to create the foundation of the design and frame the brainstorming ideas.
How might we assist parents to find the products they're looking for?
How might recommend parents products without misinforming them?
How might we ask questions regarding different skin tones?
Analysis
Exploring different options
After consulting with different senior researchers and internal teams, I ultimately narrowed it down to 3 user flows for parents to embark on.
Ideation
Screens For User Testing
I brainstormed and generated lo-fi wireframes to formulate question that has 4 parts.
01 - Introduction
02 - Rash Diagnosis
03 - Skincare
04 - Products parents used
01
Introduction Questions
We began by asking parents about their child's information in the initial questions.
We incorporated language and playful illustration that's appropriate for parents to read.
02
In consideration of accessibility, I made sure to include different skin tones for different babies.
03
Rash History Questions
We asked parents where the rash's history and current state.
We made sure to include as many options as possible as rash symptoms can vary between babies.
04
Past Treatment Parents Used
We asked parents about their child's information in the to understand their child's condition.
We asked parents what past treatment works and products they previously used.
Design System
Typography & Colors
I utilized components from the established design system, featuring Huggies' iconic red and white elements, to complete the design revisions.
Final Screens
Finished Product
Takeaways
Balancing between different goals
Aim for a balance that supports ongoing business growth and user satisfaction.
Invest in creating a positive and seamless user experience.
Next Steps
Eliminate Name and Company Affiliation with product
In the near future, I want to propose to our stakeholders to refrain from suggesting any Huggies products.
Avoid actions that harm users or exploit their data.